Have you ever thought about how often you mindlessly scroll through social media on a daily basis, and what kind of content makes you take a pause to watch, read or even engage? 

In a world that’s exploding with content, what exactly differentiates you from other content creators?

On this episode of Morning Shot, we decipher all that with SPH Media’s Head of Content Marketing & Lifestyle Media, Phin Wong - who had recently bagged several prestigious wins, including getting named as Content Leader of the Year at the International Drum Awards.

Presented by: Emaad Akhtar & Audrey Siek

Produced and edited by: Yeo Kai Ting (ykaiting@sph.com.sg)

Music/sound credits: pixabay & its talented community of contributors