As businesses grapple with rising costs, more are shifting parts of their operations overseas to stay competitive. But when a homegrown brand like Tiger Beer moves production abroad, it raises a deeper question: what do we lose when things are no longer made here?

Associate Professor Lau Kong Cheen, Head of the Marketing Programme at the Singapore University of Social Sciences’ (SUSS) School of Business joins the Breakfast Show to unpack whether rising costs are reshaping not just business decisions, but how we define what is truly “Singaporean” in a globalised economy and whether identity can endure even as production moves elsewhere.

As businesses grapple with rising costs, more are shifting parts of their operations overseas to stay competitive. But when a homegrown brand like Tiger Beer moves production abroad, it raises a deeper question: what do we lose when things are no longer made here?
Associate Professor Lau Kong Cheen, Head of the Marketing Programme at the Singapore University of Social Sciences&rsquo; (SUSS) School of Business joins the Breakfast Show to unpack whether rising costs are reshaping not just business decisions, but how we define what is truly &ldquo;Singaporean&rdquo; in a globalised economy and whether identity can endure even as production moves elsewhere.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.