As businesses grapple with rising costs, more are shifting parts of their operations overseas to stay competitive. But when a homegrown brand like Tiger Beer moves production abroad, it raises a deeper question: what do we lose when things are no longer made here?

Associate Professor Lau Kong Cheen, Head of the Marketing Programme at the Singapore University of Social Sciences’ (SUSS) School of Business joins the Breakfast Show to unpack whether rising costs are reshaping not just business decisions, but how we define what is truly “Singaporean” in a globalised economy and whether identity can endure even as production moves elsewhere.

As businesses grapple with rising costs, more are shifting parts of their operations overseas to stay competitive. But when a homegrown brand like Tiger Beer moves production abroad, it raises a deeper question: what do we lose when things are no longer made here?
Associate Professor Lau Kong Cheen, Head of the Marketing Programme at the Singapore University of Social Sciences&rsquo; (SUSS) School of Business joins the Breakfast Show to unpack whether rising costs are reshaping not just business decisions, but how we define what is truly &ldquo;Singaporean&rdquo; in a globalised economy and whether identity can endure even as production moves elsewhere.

Insightful discussions on the latest market events and the top companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.