Australia is now enforcing a world-first ban on social media accounts for anyone under 16, compelling platforms like Instagram, TikTok and Snapchat to verify ages and remove underage users. The move has sparked a global conversation about online harms, parental responsibility, and how far governments should go in regulating digital spaces for young people.

As countries watch to see what works and what doesn’t, Singapore faces its own questions about balancing youth safety, privacy and practical enforcement.

Professor Gemma Calvert, Neuroscientist and Professor of Marketing at Nanyang Business School, and Deputy Director of NTU’s Centre for Marketing Technologies joins the Breakfast Show to unpack  what Australia’s approach signals about the evolving conversation around youth and technology, and what insights other countries may take from this moment