Tuition is now a $1.8 billion industry in Singapore fuelled by parental anxiety and an increasingly competitive education landscape. But when centres advertise “90% distinctions” or “ex-MOE teachers”, how much context are parents actually getting?

The Ministry of Education is working with the advertising industry to develop a code of conduct aimed at curbing questionable marketing practices in the sector. Could a standardised disclosure panel raise transparency without over-regulating the market?

Associate Professor Kelvin Law, Nanyang Business School, Division of Accounting at Nanyang Technological University joins the Breakfast Show to unpack why selective disclosure can be misleading even when technically true, and what higher advertising standards could mean for the broader education system.

Tuition is now a $1.8 billion industry in Singapore fuelled by parental anxiety and an increasingly competitive education landscape. But when centres advertise &ldquo;90% distinctions&rdquo; or &ldquo;ex-MOE teachers&rdquo;, how much context are parents actually getting?
The Ministry of Education is working with the advertising industry to develop a code of conduct aimed at curbing questionable marketing practices in the sector. Could a standardised disclosure panel raise transparency without over-regulating the market?
Associate Professor Kelvin Law, Nanyang Business School, Division of Accounting at Nanyang Technological University joins the Breakfast Show to unpack why selective disclosure can be misleading even when technically true, and what higher advertising standards could mean for the broader education system.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.