A pioneering study conducted through an Artificial Intelligence interviewing platform, conducted by Nanyang Technological University and marketing research firm Research Network, has revealed some interesting insights on the attitudes of Singaporean youths towards parenthood.

Financial concerns emerged as the top barrier to having children, with 70 per cent of respondents citing the high cost of living and the financial demands of raising a family in Singapore.

Other concerns include work-life balance and mental readiness, environmental factors like climate change,  as well as generational trauma and mental health, as they felt that the emotional and mental health support in Singapore is insufficient currently.

On this episode of Morning Shot, internationally renowned neuroscientist and pioneer of neuromarketing Professor Gemma Calvert from the Division of Marketing at NTU’s Nanyang Business School and James Breeze, CEO of Research Network share their insights.

Presented by: Audrey Siek
Produced & Edited by: Yeo Kai Ting (ykaiting@sph.com.sg)
Photo credits: NTU

A pioneering study conducted through an Artificial Intelligence interviewing platform, conducted by Nanyang Technological University and marketing research firm Research Network, has revealed some interesting insights on the attitudes of Singaporean youths towards parenthood.
Financial concerns emerged as the top barrier to having children, with 70 per cent of respondents citing the high cost of living and the financial demands of raising a family in Singapore.
Other concerns include work-life balance and mental readiness, environmental factors like climate change,&nbsp; as well as generational trauma and mental health, as they felt that the emotional and mental health support in Singapore is insufficient currently.
On this episode of Morning Shot, internationally renowned neuroscientist and pioneer of neuromarketing&nbsp;Professor Gemma Calvert from the Division of Marketing at NTU&rsquo;s Nanyang Business School and James Breeze, CEO of Research Network share their insights.
Presented by: Audrey Siek Produced &amp; Edited by: Yeo Kai Ting (<a href="mailto:ykaiting@sph.com.sg">ykaiting@sph.com.sg</a>) Photo credits: NTU

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Advertisement