A pioneering study conducted through an Artificial Intelligence interviewing platform, conducted by Nanyang Technological University and marketing research firm Research Network, has revealed some interesting insights on the attitudes of Singaporean youths towards parenthood.

Financial concerns emerged as the top barrier to having children, with 70 per cent of respondents citing the high cost of living and the financial demands of raising a family in Singapore.

Other concerns include work-life balance and mental readiness, environmental factors like climate change,  as well as generational trauma and mental health, as they felt that the emotional and mental health support in Singapore is insufficient currently.

On this episode of Morning Shot, internationally renowned neuroscientist and pioneer of neuromarketing Professor Gemma Calvert from the Division of Marketing at NTU’s Nanyang Business School and James Breeze, CEO of Research Network share their insights.

Presented by: Audrey Siek
Produced & Edited by: Yeo Kai Ting (ykaiting@sph.com.sg)
Photo credits: NTU