What makes a good brand? There are, of course, many definitions to that.

But today, we talk about brands for good - that is, organisations with business models that promote long-term societal benefits.

38 businesses were recognised at this year’s Brands For Good Awards, which recognises outstanding ethical business practices, sustainability, and community engagement.

The awards is organised by non-profit organisation, Brands For Good, which has unrelentingly been at the frontline of promoting positive social impact, championing the integration of ESG (Environmental, Social, and Governance) principles into the core operations of companies and businesses.

On this episode of Morning Shot, Champion of the Business for Good category of the 2024 Brands For Good Awards Faiza Sanip, Programme Manager at Caregivers Alliance Limited shares her insights.

Presented by: Audrey Siek 
Produced & Edited by: Yeo Kai Ting (ykaiting@sph.com.sg)
Assistant Producer: Simone Chuah
Photo credits: Caregivers Alliance