The beauty industry is saturated with global giants, yet one homegrown brand has found its place by staying true to ethics and craftsmanship. From confronting the hidden cruelty behind traditional brush-making to creating a line that meets professional standards, 13rushes has shown that values and performance can go hand in hand. 

The Breakfast Show invites Yuhui Tay, Founder of 13rushes, to talk about building a purpose-driven business from scratch, staying resilient in a fast-changing market, and what entrepreneurs can learn from her decade in the beauty world.