With a GDP of over $500 billion and a well-established reputation for ease of doing business, it's no surprise that Singapore is recognized as one of Asia’s leading business hubs. But as we step into an increasingly competitive business landscape, can local businesses continue to be at the forefront of innovation, entrepreneurship and global trade?

Kok Ping Soon, CEO, Singapore Business Federation joins The Breakfast Show to discuss SBF’s recent comprehensive brand refresh in 22 years, the initiatives set in stone to help businesses thrive on the global stage, and his budget recommendations for the widely anticipated parliamentary event of the year.

With a GDP of over $500 billion and a well-established reputation for ease of doing business, it's no surprise that Singapore is recognized as one of Asia&rsquo;s leading business hubs. But as we step into an increasingly competitive business landscape, can local businesses continue to be at the forefront of innovation, entrepreneurship and global trade?
Kok Ping Soon, CEO, Singapore Business Federation joins The Breakfast Show to discuss SBF&rsquo;s recent comprehensive brand refresh in 22 years, the initiatives set in stone to help businesses thrive on the global stage, and his budget recommendations for the widely anticipated parliamentary event of the year.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.