With a GDP of over $500 billion and a well-established reputation for ease of doing business, it's no surprise that Singapore is recognized as one of Asia’s leading business hubs. But as we step into an increasingly competitive business landscape, can local businesses continue to be at the forefront of innovation, entrepreneurship and global trade?
Kok Ping Soon, CEO, Singapore Business Federation joins The Breakfast Show to discuss SBF’s recent comprehensive brand refresh in 22 years, the initiatives set in stone to help businesses thrive on the global stage, and his budget recommendations for the widely anticipated parliamentary event of the year.

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