Pop culture is no longer background noise, it is the marketplace. From K-pop fandoms to TikTok trends, Gen Z is reshaping how brands connect, communicate, and grow.

The Breakfast Show invites Jonathan McCarthy, VP of Marketing at Mondelēz Southeast Asia, to unpack how cultural collaboration and fan energy are driving measurable business impact, what Southeast Asia reveals about global youth marketing, and how every entrepreneur can learn to move at the speed of culture.

Pop culture is no longer background noise, it is the marketplace. From K-pop fandoms to TikTok trends, Gen Z is reshaping how brands connect, communicate, and grow.
The Breakfast Show invites Jonathan McCarthy, VP of Marketing at Mondelēz Southeast Asia, to unpack how cultural collaboration and fan energy are driving measurable business impact, what Southeast Asia reveals about global youth marketing, and how every entrepreneur can learn to move at the speed of culture.

Insightful discussions on the latest market events and the top companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

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