Pop culture is no longer background noise, it is the marketplace. From K-pop fandoms to TikTok trends, Gen Z is reshaping how brands connect, communicate, and grow.

The Breakfast Show invites Jonathan McCarthy, VP of Marketing at Mondelēz Southeast Asia, to unpack how cultural collaboration and fan energy are driving measurable business impact, what Southeast Asia reveals about global youth marketing, and how every entrepreneur can learn to move at the speed of culture.

Pop culture is no longer background noise, it is the marketplace. From K-pop fandoms to TikTok trends, Gen Z is reshaping how brands connect, communicate, and grow.
The Breakfast Show invites Jonathan McCarthy, VP of Marketing at Mondelēz Southeast Asia, to unpack how cultural collaboration and fan energy are driving measurable business impact, what Southeast Asia reveals about global youth marketing, and how every entrepreneur can learn to move at the speed of culture.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.