Pop culture is no longer background noise, it is the marketplace. From K-pop fandoms to TikTok trends, Gen Z is reshaping how brands connect, communicate, and grow.

The Breakfast Show invites Jonathan McCarthy, VP of Marketing at Mondelēz Southeast Asia, to unpack how cultural collaboration and fan energy are driving measurable business impact, what Southeast Asia reveals about global youth marketing, and how every entrepreneur can learn to move at the speed of culture.

Pop culture is no longer background noise, it is the marketplace. From K-pop fandoms to TikTok trends, Gen Z is reshaping how brands connect, communicate, and grow.
The Breakfast Show invites Jonathan McCarthy, VP of Marketing at Mondelēz Southeast Asia, to unpack how cultural collaboration and fan energy are driving measurable business impact, what Southeast Asia reveals about global youth marketing, and how every entrepreneur can learn to move at the speed of culture.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Insightful discussions on the latest market events and the top companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)

Mind Your Business: What Gen Z is teaching global brands

Buying property has long been seen as the go-to strategy for building wealth in Singapore. But when you look at the numbers, returns don’t always outpace other investments like equities.

So why does real estate continue to hold such a strong grip on how Singaporeans think about growing their money? Alan Cheong, Executive Director of Research & Consultancy at Savills Singapore, to unpack the enduring appeal of property.

Produced and presented by Audrey Siek

Buying property has long been seen as the go-to strategy for building wealth in Singapore. But when you look at the numbers, returns don&rsquo;t always outpace other investments like equities.
So why does real estate continue to hold such a strong grip on how Singaporeans think about growing their money? Alan Cheong, Executive Director of Research &amp; Consultancy at Savills Singapore, to unpack the enduring appeal of property.
Produced and presented by Audrey Siek

Bigger Pic: Why is property still our go-to wealth strategy?

From all-you-can-eat buffets (and the extra kilos that come with it) to the surprising trend of retirees choosing life at sea, we dive into the business and lifestyle of cruising. With Singapore Tourism Board naming Singapore a regional cruise hub, we unpack why we love cruises so much! Is this just a holiday… or a whole new way of living? 

Presented by Audrey Siek and Ryan Huang

Produced by Audrey Siek

Edited by Trisha Yeong

Music and picture credit: Pixabay and its talented team of contributors

From all-you-can-eat buffets (and the extra kilos that come with it) to the surprising trend of retirees choosing life at sea, we dive into the business and lifestyle of cruising. With Singapore Tourism Board naming Singapore a regional cruise hub, we unpack why we love cruises so much! Is this just a holiday&hellip; or a whole new way of living?&nbsp;
Presented by Audrey Siek and Ryan Huang
Produced by Audrey Siek
Edited by Trisha Yeong
Music and picture credit: Pixabay and its talented team of contributors

Breakfast Bites: Watch it when you sail... the average cruiser gains 5kg a week!

Many founders believe entrepreneurship means creating something entirely new. But Joyce Lim and James Leong took a different approach.

In this episode of Mind Your Business, the founders of BingXue Singapore share why they decided to franchise an existing brand instead of building their own, the operational realities of running a franchise, competing in a crowded market, and the lessons this journey offers for entrepreneurs.

Many founders believe entrepreneurship means creating something entirely new. But Joyce Lim and James Leong took a different approach.
In this episode of Mind Your Business, the founders of BingXue Singapore share why they decided to franchise an existing brand instead of building their own, the operational realities of running a franchise, competing in a crowded market, and the lessons this journey offers for entrepreneurs.

Mind Your Business: What Gen Z is teaching global brands

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Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek (6am-9am)

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