Customer experience is something that a business cannot compromise, whether it is brick and mortar or ecommerce. Therefore, when trying to advance the company, in areas such as digitalisation, small and controlled changes over a long period of time is the best way to go. Experimentation facilitates this change by allowing businesses to test the waters of their new ideas.

Alex Atzberger, CEO, Optimizely tells us about taking a scientific approach to managing customer experience and the mistakes companies make in tweaking aspects of their business.

Customer experience is something that a business cannot compromise, whether it is brick and mortar or ecommerce. Therefore, when trying to advance the company, in areas such as digitalisation, small and controlled changes over a long period of time is the best way to go. Experimentation facilitates this change by allowing businesses to test the waters of their new ideas.
Alex Atzberger, CEO, Optimizely&nbsp;tells us about taking a scientific approach to managing customer experience and the mistakes companies make in tweaking aspects of their business.

Get a head start to your work day with Lynlee Foo and Ryan Huang from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Lynlee Foo and Ryan Huang from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

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