Customer experience is something that a business cannot compromise, whether it is brick and mortar or ecommerce. Therefore, when trying to advance the company, in areas such as digitalisation, small and controlled changes over a long period of time is the best way to go. Experimentation facilitates this change by allowing businesses to test the waters of their new ideas.

Alex Atzberger, CEO, Optimizely tells us about taking a scientific approach to managing customer experience and the mistakes companies make in tweaking aspects of their business.

Customer experience is something that a business cannot compromise, whether it is brick and mortar or ecommerce. Therefore, when trying to advance the company, in areas such as digitalisation, small and controlled changes over a long period of time is the best way to go. Experimentation facilitates this change by allowing businesses to test the waters of their new ideas.
Alex Atzberger, CEO, Optimizely&nbsp;tells us about taking a scientific approach to managing customer experience and the mistakes companies make in tweaking aspects of their business.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.