Brand building takes time, but the board wants sales today. Stryv's Chief Marketing Officer Vanessa Tan shares her executive playbook for navigating the ultimate modern marketing dilemma. Drawing from her experience driving growth at tech giants like Xiaomi and Razer, Vanessa reveals how to balance long-term storytelling with immediate, hard-dollar ROI. She discusses how to kill "vanity metrics," the mechanics of building a challenger brand on a budget, and how artificial intelligence is completely rewriting the rules of the modern marketing department.

Produced/Presented: Ryan Huang

Brand building takes time, but the board wants sales today. Stryv's Chief Marketing Officer Vanessa Tan shares her executive playbook for navigating the ultimate modern marketing dilemma. Drawing from her experience driving growth at tech giants like Xiaomi and Razer, Vanessa reveals how to balance long-term storytelling with immediate, hard-dollar ROI. She discusses how to kill "vanity metrics," the mechanics of building a challenger brand on a budget, and how artificial intelligence is completely rewriting the rules of the modern marketing department.
Produced/Presented: Ryan Huang

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.