Every September, Singapore transforms into a playground of speed, spectacle, and culture. But before the engines roar for Formula 1, another stage sets the tone, a festival where music, gaming, sports, and entertainment collide, where ideas spark, careers launch, and moments become legendary.

On this episode of Mind Your Business, the Breakfast Show goes behind the scenes with Jasper Donat, CEO and co-founder of Branded, to explore 20 years of Asia’s most influential creative platforms, and what’s the next big frontier for the entertainment landscape.