In the U.S., streaming has overtaken broadcast and cable for the first time. But Asia tells a different story. Pay-TV here is still projected to grow from US$63.8 billion in 2024 to more than US$71 billion by 2033, with millions of households in Hong Kong, Malaysia, and even Singapore sticking with curated channels.

On Mind Your Business, the Breakfast Show invites Avi Himatsinghani, Founder and CEO of Rewind Networks to find out how a Singapore-headquartered company built a regional presence through channels like HITS, HITS MOVIES, and HITS NOW, why Asia’s TV market is evolving differently from the West, and what it takes to scale a media business against global streaming giants.