Sameza, a basmati brand launched in Singapore, by a Singapore based Indian Family, was the trusted choice of royal families in India and the Middle East for nearly 40 years. Bearing in mind the need for superior quality and health benefits, this long-grained rice was uniquely harvested to ensure longevity upon consumption. Bably Bhasin, Founder & CEO, Sameza shares the inspiring story behind the brand’s founding, how their basmati rice stands out from competitors, and how she personally manages the responsibilities of being a mother and entrepreneur.