Looking for quality bed sheets and not sure if you are getting your bang for your buck?

In this Mind Your Business episode, the conversation is about finding gaps, challenging industry norms, and redefining what luxury really means.

It’s a journey of two good friends, who wanted to set the record straight about marketing gimmicks in the bedding industry and created an organic brand that embraces ethics and sustainability. 

Priscilla Tan, Co-founder & Co-CEO, SOJAO & Janice Tan , Co-Founder & Co-CEO, SOJAO, share their journey of how they started their business with zero business and textile knowledge, to building a brand today that tackles not only greenwashing but also empowers women and farmers through fair trade.

Presented by Ryan Huang and Emaad Akhtar

This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)

Do contact her for topics: C-Suite, SME, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech

Highlights: 

(0.14) Introduction 

(1.28) How did your brand name SOJAO come about?

(2.05) Can you debunk the myth of thread count? 

(4.08) Why did you choose India to source for materials?

(5.19) How did you build your brand from the ground up to getting the Global Organic Textile Standard certified? 

(6.53) How did you convince customers on your products? 

(7.47) How are you committed to empowering women and farmers through fair trade? 

(9.04) How do you educate customers about the ethical sourcing of materials and how do your eco-friendly products benefit customers and the environment?

(10.30) Tell us about your vision for SOJAO