For over 30 years, SōngHè has been more than just a rice brand in Singapore — it’s been a symbol of comfort, care, and tradition at the dinner table. What started as a family business has grown into a household name, trusted for its consistency across generations. Now, SongHe is entering a new chapter with the launch of SōngHè Plus, Singapore’s first enriched fragrant rice fortified with fibre, iron, zinc and folate. 

Ally Ng, Marketing Director at SōngHè joins the Breakfast Show to unpack how she balances her father’s legacy with her own vision for the brand. From innovating without losing the familiar taste, to explaining what “enriched rice” really means, to charting the future of SongHe, Ally shares her entrepreneurial lessons on carrying a heritage brand into the next generation.

For over 30 years, SōngH&egrave; has been more than just a rice brand in Singapore &mdash; it&rsquo;s been a symbol of comfort, care, and tradition at the dinner table. What started as a family business has grown into a household name, trusted for its consistency across generations. Now, SongHe is entering a new chapter with the launch of SōngH&egrave; Plus, Singapore&rsquo;s first enriched fragrant rice fortified with fibre, iron, zinc and folate.&nbsp;
Ally Ng, Marketing Director at SōngH&egrave; joins the Breakfast Show to unpack how she balances her father&rsquo;s legacy with her own vision for the brand. From innovating without losing the familiar taste, to explaining what &ldquo;enriched rice&rdquo; really means, to charting the future of SongHe, Ally shares her entrepreneurial lessons on carrying a heritage brand into the next generation.

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Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

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