For over 30 years, SōngHè has been more than just a rice brand in Singapore — it’s been a symbol of comfort, care, and tradition at the dinner table. What started as a family business has grown into a household name, trusted for its consistency across generations. Now, SongHe is entering a new chapter with the launch of SōngHè Plus, Singapore’s first enriched fragrant rice fortified with fibre, iron, zinc and folate. 

Ally Ng, Marketing Director at SōngHè joins the Breakfast Show to unpack how she balances her father’s legacy with her own vision for the brand. From innovating without losing the familiar taste, to explaining what “enriched rice” really means, to charting the future of SongHe, Ally shares her entrepreneurial lessons on carrying a heritage brand into the next generation.