In 2009, Play Nation opened its doors as one of Singapore’s first board game cafés, a cosy hangout where friends could gather over food, laughter, and endless rounds of play. What began as a niche idea has since grown into a creative powerhouse that designs toys, builds original IPs, and partners with global icons like Sanrio.

Join the Breakfast Show as they sit down with Kai Jun Wong, Founder and Managing Director of Play Nation, to unpack the entrepreneurial journey behind the brand. From how it all began, to sustaining the business through challenges, to the bold leap into product innovation with the newly launched Sanrio Pikku! A Miniature World, they explore how Play Nation turned play into a serious business, and what entrepreneurs can learn from its story.