Super-apps aren’t dead, they’re evolving. Across Southeast Asia, consumers are blurring the lines between chat, commerce, and community. As the region’s digital economy expands, messaging platforms are emerging as the new super-apps, leaner, local, and built around trust.

In this episode of Mind Your Business, Audrey Siek speaks with David Tse, Senior Director for APAC at Rakuten Viber, about how messaging is transforming business engagement, what this means for SMEs, and how Asia is redefining the future of digital connection.