In 1983, a small family bakery in Jurong West began crafting what would become one of Singapore's most beloved festive treats: pineapple tarts.

Over the decades, Kele has transformed from a humble confectionery into a modern brand, known for its high-quality pastries and innovative flavours.

Today, while maintaining its traditional recipes, Kele is on a mission to make its pineapple tarts a national symbol, blending Singapore’s rich culinary history with modern tastes.

Will Kele succeed in turning these iconic tarts into a symbol of Singapore on the global stage?

Here's our conversation with Adrian Ang, Managing Director and Co-Owner of Kele Singapore & Gordon Ang, Marketing Director and Co-Owner of Kele Singapore. 



Presented by Emaad Akhtar 

This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)

She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.

Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.

In 1983, a small family bakery in Jurong West began crafting what would become one of Singapore's most beloved festive treats: pineapple tarts.
Over the decades, Kele has transformed from a humble confectionery into a modern brand, known for its high-quality pastries and innovative flavours.
Today, while maintaining its traditional recipes, Kele is on a mission to make its pineapple tarts a national symbol, blending Singapore’s rich culinary history with modern tastes.
Will Kele succeed in turning these iconic tarts into a symbol of Singapore on the global stage?
Here's our conversation with Adrian Ang, Managing Director and Co-Owner of Kele Singapore &amp; Gordon Ang, Marketing Director and Co-Owner of Kele Singapore. 
 
Presented by Emaad Akhtar 
This podcast is produced and edited by Anthea Ng (<a href="mailto:nganthea@sph.com.sg">nganthea@sph.com.sg</a>)
She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.
Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start to your work day with Ryan Huang, Emaad Akhtar and Audrey Siek from 6am to 9am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Breakfast with Ryan Huang, Emaad Akhtar and Audrey Siek

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 

Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

Get a head start on your workday with Ryan Huang, Emaad Akhtar and Audrey Siek from 6 am to 9 am. 
Listen to insightful discussions on the stories and issues that matter the most to you and be apprised of the markets and the companies to watch.

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