In 1983, a small family bakery in Jurong West began crafting what would become one of Singapore's most beloved festive treats: pineapple tarts.

Over the decades, Kele has transformed from a humble confectionery into a modern brand, known for its high-quality pastries and innovative flavours.

Today, while maintaining its traditional recipes, Kele is on a mission to make its pineapple tarts a national symbol, blending Singapore’s rich culinary history with modern tastes.

Will Kele succeed in turning these iconic tarts into a symbol of Singapore on the global stage?

Here's our conversation with Adrian Ang, Managing Director and Co-Owner of Kele Singapore & Gordon Ang, Marketing Director and Co-Owner of Kele Singapore. 



Presented by Emaad Akhtar 

This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)

She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.

Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.

In 1983, a small family bakery in Jurong West began crafting what would become one of Singapore's most beloved festive treats: pineapple tarts.
Over the decades, Kele has transformed from a humble confectionery into a modern brand, known for its high-quality pastries and innovative flavours.
Today, while maintaining its traditional recipes, Kele is on a mission to make its pineapple tarts a national symbol, blending Singapore’s rich culinary history with modern tastes.
Will Kele succeed in turning these iconic tarts into a symbol of Singapore on the global stage?
Here's our conversation with Adrian Ang, Managing Director and Co-Owner of Kele Singapore &amp; Gordon Ang, Marketing Director and Co-Owner of Kele Singapore. 
 
Presented by Emaad Akhtar 
This podcast is produced and edited by Anthea Ng (<a href="mailto:nganthea@sph.com.sg">nganthea@sph.com.sg</a>)
She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.
Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.