In this episode of family-run business on Mind Your Business, we look at how a homegrown iced popsicle brand is reshaping the frozen treat scene, answering Singapore’s call to battle sugar intake with their healthier offerings, as well as introducing a more environmentally friendly packaging to help tackle climate crisis.

Glen Lee, Co-Founder and Sales & Marketing Director, Frozt & Terence Lee, Co-Founder and Food Manufacturing and Operations Director, Frozt, the pair of brothers who are revolutionising this childhood classic delight, also share more about how they got their brand name, flavours for the local and overseas customers, automation as well as their favourite flavours.

Presented by Emaad Akhtar

This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)

She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.

Do contact her for topics: C-Suite, SME, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.

Music credits: pixabay & its talented community of contributors

Highlights:

(0.16) Introduction

(1.41) What's the origin of "Frozt"

(2.21) What is one key milestone since you started your journey?

(3.48) How do you balance sweet treats being healthy?

(6.17) Tell us more about switching from plastic to paper packaging?

(7.17) How has automation such as robots helped your business?

(9.58) Tell us about your expansion to Vietnam, with the support of Enterprise Singapore

(12.09) How do you adapt your flavours to a diverse pool of customers globally?

(12.43) What is your favourite flavours personally?