The growing concerns around water scarcity, coupled with rising consumer expectations, are transforming business strategies in Southeast Asia.

The 2024 Ecolab Watermark™ Study underscores this shift, highlighting that 65% of Asia Pacific consumers are increasingly concerned about access to clean and safe water, with Indonesia seeing an even higher concern level at 80%.

This rising awareness is driving demand for sustainable products, and businesses are under pressure to take meaningful action.

How can companies in water-intensive sectors meet these expectations while still operating efficiently and profitably? 

We find out more from Greg Lukasik, Senior Vice President & Market Head, Southeast Asia, Ecolab