Having a purposeful and strategic communication approach is essential for a business as it helps shape its perception, build trust, and drive engagement. But when not executed effectively, may present catastrophic ramifications to a company’s reputation. So what goes behind the making of a clear and intentional communications foundation?

Charu Srivastava, Co-Founder and Chief Strategy Officer, TriOn & Cojoins the Breakfast Show to discuss how intentional strategic communications is defined in this day and age, and what businesses can do to shape their strategic approach effectively.

Having a purposeful and strategic communication approach is essential for a business as it helps shape its perception, build trust, and drive engagement. But when not executed effectively, may present catastrophic ramifications to a company&rsquo;s reputation. So what goes behind the making of a clear and intentional communications foundation?
Charu Srivastava, Co-Founder and Chief Strategy Officer, TriOn &amp; Co joins the Breakfast Show to discuss how intentional strategic communications is defined in this day and age, and what businesses can do to shape their strategic approach effectively.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.