Having a purposeful and strategic communication approach is essential for a business as it helps shape its perception, build trust, and drive engagement. But when not executed effectively, may present catastrophic ramifications to a company’s reputation. So what goes behind the making of a clear and intentional communications foundation?

Charu Srivastava, Co-Founder and Chief Strategy Officer, TriOn & Cojoins the Breakfast Show to discuss how intentional strategic communications is defined in this day and age, and what businesses can do to shape their strategic approach effectively.

Having a purposeful and strategic communication approach is essential for a business as it helps shape its perception, build trust, and drive engagement. But when not executed effectively, may present catastrophic ramifications to a company&rsquo;s reputation. So what goes behind the making of a clear and intentional communications foundation?
Charu Srivastava, Co-Founder and Chief Strategy Officer, TriOn &amp; Co joins the Breakfast Show to discuss how intentional strategic communications is defined in this day and age, and what businesses can do to shape their strategic approach effectively.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Let's Talk, Singapore

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Let's Talk, Singapore with Neil Humphreys and Audrey Siek

Mind Your Business: Here’s how to build a clear and intentional communications foundation for your business

Punggol East Container Park is closing, while the 58-year-old Jalan Benaan Kapal Food Centre faces an uncertain future.

We know Singapore needs to keep developing, but community spaces are easy to demolish and difficult to recreate. How much of the character, familiarity and sense of belonging that make our neighbourhoods feel like home are we willing to lose in the name of progress?

 

Punggol East Container Park is closing, while the 58-year-old Jalan Benaan Kapal Food Centre faces an uncertain future.
We know Singapore needs to keep developing, but&nbsp;community spaces are easy to demolish and difficult to recreate. How much of the character, familiarity and sense of belonging that make our neighbourhoods feel like home are we willing to lose in the name of progress?
&nbsp;

Singapore Unfiltered: Is development costing Singapore its sense of community?

The haze is back, with air quality in parts of Singapore reaching unhealthy levels for the first time since 2023. But beyond the PSI numbers, what is breathing in hazy air actually doing to our bodies? We speak to a doctor about who is most vulnerable, the symptoms we should look out for, when we should cut back on outdoor activity, and how we can protect ourselves when the skies turn hazy.

Dr Marcus Lee, Medical Director for Clinical Quality and Governance, Fullerton Health Singapore, and a practising GP in Fullerton Health's network of clinics and Dr Jeeve Kanagalingam, Senior Consultant and ENT Surgeon within Fullerton Health Group's specialist-care network joins Let's Talk, Singapore in this episode of Talk of the Town!

Join Neil Humphreys & Audrey Siek - LIVE every Monday, Wednesday and Friday at 7.20am for Talk of the Town

The haze is back, with air quality in parts of Singapore reaching unhealthy levels for the first time since 2023. But beyond the PSI numbers, what is breathing in hazy air actually doing to our bodies? We speak to a doctor about who is most vulnerable, the symptoms we should look out for, when we should cut back on outdoor activity, and how we can protect ourselves when the skies turn hazy.
Dr Marcus Lee, Medical Director for Clinical Quality and Governance, Fullerton Health Singapore, and a practising GP in Fullerton Health's network of clinics and Dr Jeeve Kanagalingam, Senior Consultant and ENT Surgeon within Fullerton Health Group's specialist-care network&nbsp;joins&nbsp;Let's Talk, Singapore&nbsp;in this episode of Talk of the Town!
Join Neil Humphreys &amp; Audrey Siek - LIVE every Monday, Wednesday and Friday at 7.20am for Talk of the Town

Talk of the Town: Haze Is Back. How worried should you be about your health?

Healthy living has never been more sophisticated or more demanding. Between biohacking, wearables and endless self-improvement trends, looking after yourself can start to feel like a full-time job. We debate whether today's wellness culture is empowering us to make better choices or making it impossible to simply relax.

Join Neil Humphreys & Audrey Siek - LIVE every weekday at 7.05am for Breakfast Bites

Healthy living has never been more sophisticated or more demanding. Between biohacking, wearables and endless self-improvement trends, looking after yourself can start to feel like a full-time job. We debate whether today's wellness culture is empowering us to make better choices or making it impossible to simply relax.
Join Neil Humphreys &amp; Audrey Siek - LIVE every weekday at 7.05am for Breakfast Bites

Mind Your Business: Here’s how to build a clear and intentional communications foundation for your business

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