Having a purposeful and strategic communication approach is essential for a business as it helps shape its perception, build trust, and drive engagement. But when not executed effectively, may present catastrophic ramifications to a company’s reputation. So what goes behind the making of a clear and intentional communications foundation?

Charu Srivastava, Co-Founder and Chief Strategy Officer, TriOn & Co joins the Breakfast Show to discuss how intentional strategic communications is defined in this day and age, and what businesses can do to shape their strategic approach effectively.