The impact of Covid-19 aside, increasing competition from proliferating heartland shopping malls and the rise of e-commerce has significantly decreased footfall to smaller heartland shops. 

Estee Lim, General Manager, Bee Choo Origin shares her views on the importance of digitalisation for heartland businesses and how they can push boundaries to preserve the ‘kampung spirit’. 

The impact of Covid-19 aside, increasing competition from proliferating heartland shopping malls and the rise of e-commerce has significantly decreased footfall to smaller heartland shops.&nbsp;
Estee Lim, General Manager, Bee Choo Origin shares her views on the importance of digitalisation for heartland businesses and how they can push boundaries to preserve the &lsquo;kampung spirit&rsquo;.&nbsp;

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.