Music may seem worlds apart from branding, content studios, or operating businesses in China. But for JJ Ong, Multi-Hyphenate and serial entrepreneur, those disciplines are deeply connected.

In this episode of Mind Your Business, the Breakfast Show explores how JJ’s early years as an independent musician laid the groundwork for his later ventures — from founding branding and content businesses to running cross-border operations in China. JJ shares how creative skills can be translated into scalable business models, the mindset shift from being hired talent to building platforms, and the practical lessons in pricing, risk, and cash management that come with growing multiple ventures.