The creator economy has made it easier than ever to build an audience. But turning that audience into a real business is a very different challenge.

In this episode of Mind Your Business, The Breakfast Show speaks with Christabel Chua, co-founder of Bridge & Bella, about her transition from content creator to brand builder and how she used her experience as a creator to build a product-led business.

The creator economy has made it easier than ever to build an audience. But turning that audience into a real business is a very different challenge.
In this episode of Mind Your Business, The Breakfast Show speaks with Christabel Chua, co-founder of Bridge &amp; Bella, about her transition from content creator to brand builder and how she used her experience as a creator to build a product-led business.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Let's Talk, Singapore

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Let's Talk, Singapore with Neil Humphreys and Audrey Siek

Mind Your Business: Christabel Chua on converting followers into customers

Something new is arriving at Gardens by the Bay this August, taking inspiration from a side of the ancient world that many of us may not be familiar with. There’ll be plenty of colour, some surprising history and a very special highlight at the heart of it all. But what exactly is it? Follow the clues and see if you can guess.

Join Neil Humphreys & Audrey Siek - LIVE every Tuesday and Thursday at 8.15am for Singapore Unboxed

Something new is arriving at Gardens by the Bay this August, taking inspiration from a side of the ancient world that many of us may not be familiar with. There&rsquo;ll be plenty of colour, some surprising history and a very special highlight at the heart of it all. But what exactly is it? Follow the clues and see if you can guess.
Join Neil Humphreys &amp; Audrey Siek - LIVE every Tuesday and Thursday at 8.15am for Singapore Unboxed

Singapore Unboxed: It’s colourful, ancient & coming to Singapore… Guess what it is!

A new Singapore study has uncovered a troubling finding: younger men are more likely than older generations to agree with, or be neutral about, whether spousal violence can ever be acceptable. At the same time, young men and women are becoming increasingly divided in their views on gender roles and relationships.

So what's driving these attitudes? Are changing expectations, social media and online influences reshaping how young people see respect, partnership and conflict?

Dr Bernard Mackenzie, NIE Wellness Centre Clinic Manager, National Institute of Education/NTU joins Let's Talk, Singapore on this episode of We Are Family!

National Anti-Violence and Sexual Harassment Helpline | Available 24 hours: 1800-777-0000

Join Neil Humphreys & Audrey Siek - LIVE every Tuesday and Thursday at 7.15am for We Are Family

A new Singapore study has uncovered a troubling finding: younger men are more likely than older generations to agree with, or be neutral about, whether spousal violence can ever be acceptable. At the same time, young men and women are becoming increasingly divided in their views on gender roles and relationships.
So what's driving these attitudes? Are changing expectations, social media and online influences reshaping how young people see respect, partnership and conflict?
Dr Bernard Mackenzie, NIE Wellness Centre Clinic Manager, National Institute of Education/NTU&nbsp;joins Let's Talk, Singapore on this episode of&nbsp;We Are Family! National Anti-Violence and Sexual Harassment Helpline | Available 24 hours: 1800-777-0000 Join Neil Humphreys &amp; Audrey Siek - LIVE every Tuesday and Thursday at 7.15am for We Are Family

We Are Family!: Why are more young men more accepting of spousal violence?

Five dollars used to go a long way. Today, many people think twice before ordering anything under $10. From hawker centres to office cafés, we ask what an "average" lunch should cost in 2026 and whether we're paying more because we have to, or because we've become used to it.

 

Five dollars used to go a long way. Today, many people think twice before ordering anything under $10. From hawker centres to office caf&eacute;s, we ask what an "average" lunch should cost in 2026 and whether we're paying more because we have to, or because we've become used to it.
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Mind Your Business: Christabel Chua on converting followers into customers

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