The creator economy has made it easier than ever to build an audience. But turning that audience into a real business is a very different challenge.

In this episode of Mind Your Business, The Breakfast Show speaks with Christabel Chua, co-founder of Bridge & Bella, about her transition from content creator to brand builder and how she used her experience as a creator to build a product-led business.

The creator economy has made it easier than ever to build an audience. But turning that audience into a real business is a very different challenge.
In this episode of Mind Your Business, The Breakfast Show speaks with Christabel Chua, co-founder of Bridge &amp; Bella, about her transition from content creator to brand builder and how she used her experience as a creator to build a product-led business.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Let's Talk, Singapore!

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Let's Talk, Singapore with Neil Humphreys and Audrey Siek

Mind Your Business: Christabel Chua on converting followers into customers

On this episode, we unpack two viral conversations that got Singapore talking this week.

First, why do we love queuing so much? From viral food launches to limited-edition drops, we explore why people here are willing to wait hours for certain experiences and whether queuing has become part of Singapore culture itself.

Plus, would you ever sell everything you own to travel the world? As more people rethink what happiness and success look like, we dive into the growing appeal of walking away from stability in search of freedom, adventure, and a completely different way of life.

STOMP'S Maureen Ow also known as famous food blogger Miss Tam Chiak joins the conversation.

Join Neil Humphreys & Audrey Siek — LIVE every Monday, Wednesday & Friday at 8am for Singapore Unfiltered.

On this episode, we unpack two viral conversations that got Singapore talking this week.
First, why do we love queuing so much? From viral food launches to limited-edition drops, we explore why people here are willing to wait hours for certain experiences and whether queuing has become part of Singapore culture itself.
Plus, would you ever sell everything you own to travel the world? As more people rethink what happiness and success look like, we dive into the growing appeal of walking away from stability in search of freedom, adventure, and a completely different way of life.
STOMP'S Maureen Ow also known as famous food blogger Miss Tam Chiak joins the conversation.
Join Neil Humphreys &amp; Audrey Siek &mdash; LIVE every Monday, Wednesday &amp; Friday at 8am for Singapore Unfiltered.

Miss Tam Chiak | Singapore Unfiltered: Would you sell everything to see the world?

Arsenal finally ended their 22-year wait for title glory - as Manchester City's draw at Bournemouth meant the Gunners were crowned 2025/26 Premier League Champions. We hear from a Gooner to soak up the North London euphoria, and wonder if Arteta's team could now secure an historic double?

Join Neil Humphreys & Zia-ul Raushan - LIVE every weekday at 6.50am for The Final Score only on Let's Talk Singapore | Weekdays 6-10am

Arsenal finally ended their 22-year wait for title glory - as Manchester City's draw at Bournemouth meant the Gunners were crowned 2025/26 Premier League Champions. We hear from a Gooner to soak up the North London euphoria, and wonder if Arteta's team could now secure an historic double?
Join Neil Humphreys &amp; Zia-ul Raushan - LIVE every weekday at 6.50am for The Final Score only on Let's Talk Singapore | Weekdays 6-10am

The Final Score: Arsenal are Premier League Champions!

Spot a long queue in Singapore and suddenly everyone wants in. Doesn’t matter if it’s bubble tea, watches, sneakers or free gifts somehow, the line itself becomes part of the attraction. So why are Singaporeans so obsessed with queueing? Is it kiasuism, FOMO, clever marketing… or have queues quietly become part of our national identity?

Benjamin “Mr Miyagi” Lee, Playwright, Comedy Writer & Associate Director at APRW, joins the show to unpack Singapore’s uniquely recognisable queue culture and why seeing a crowd somehow makes us want to join it too.

Join Neil Humphreys & Audrey Siek - LIVE every Monday, Wednesday & Friday at 7.20am for Talk of the Town!

Spot a long queue in Singapore and suddenly everyone wants in. Doesn&rsquo;t matter if it&rsquo;s bubble tea, watches, sneakers or free gifts somehow, the line itself becomes part of the attraction. So why are Singaporeans so obsessed with queueing? Is it kiasuism, FOMO, clever marketing&hellip; or have queues quietly become part of our national identity?
Benjamin &ldquo;Mr Miyagi&rdquo; Lee, Playwright, Comedy Writer &amp; Associate Director at APRW, joins the show to unpack Singapore&rsquo;s uniquely recognisable queue culture and why seeing a crowd somehow makes us want to join it too.
Join Neil Humphreys &amp; Audrey Siek - LIVE every Monday, Wednesday &amp; Friday at 7.20am for Talk of the Town!

Mind Your Business: Christabel Chua on converting followers into customers

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