As the holiday season heats up, so does the competition for your clicks. And for some retailers, they might be losing sales before they even hit “checkout.” A new survey by Ping Identity found that 54% of shoppers abandon purchases because of frustrating logins, while 63% would switch to a competitor offering a smoother experience.

The Breakfast Show invites Jasie Fon, Regional Vice President for Asia at Ping Identity, to unpack what these findings reveal about changing consumer behaviour, why login friction quietly costs retailers millions, and how businesses can turn digital trust into their next big advantage this shopping season.

As the holiday season heats up, so does the competition for your clicks. And for some retailers, they might be losing sales before they even hit &ldquo;checkout.&rdquo; A new survey by Ping Identity found that 54% of shoppers abandon purchases because of frustrating logins, while 63% would switch to a competitor offering a smoother experience.
The Breakfast Show invites Jasie Fon, Regional Vice President for Asia at Ping Identity, to unpack what these findings reveal about changing consumer behaviour, why login friction quietly costs retailers millions, and how businesses can turn digital trust into their next big advantage this shopping season.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.