Let's Talk, Singapore with Neil Humphreys and Audrey SiekLet's Talk, Singapore with Neil Humphreys and Audrey Siek

Mind Your Business: Building a women’s tailoring business and competing with fast fashion

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From investment dressing to the rise of tailored workwear, women’s fashion is evolving alongside shifting consumer expectations.

The Breakfast Show invites Frederieke van Doorn, founder of FREY, to discuss business timing, manufacturing challenges, pricing strategy, and how niche brands can stand out in a market dominated by fast fashion and mass production.

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Let's Talk, Singapore with Neil Humphreys and Audrey Siek

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