Singapore’s F&B scene is more competitive than ever, with closures hitting record highs. But for some founders, the solution isn’t scaling fast, it’s going deeper into purpose.

This week on Mind Your Business, the Breakfast Show speaks to Surekha Yadav, co-founder of Jungle Kitchen, about how her personal transformation inspired a business rooted in clean-label values, why sourcing and provenance matter more than ever, and what it really takes to sustain a purpose-driven food brand in one of the toughest consumer markets in Asia.