Water is one of the most crowded and commoditised categories in the world, yet its modern delivery system is riddled with inefficiencies, waste, and sustainability challenges.

In this episode of Mind Your Business, the Breakfast Show invites Mike Hecker, Founder & CEO of BE WTR to discuss how BE WTR operates as a premium, circular water business, how it convinces partners to pay for value rather than volume, and what founders can learn from building operationally complex but resilient businesses.