Most of us in Singapore don’t think twice about the longkang, until it floods. And we rarely think about the people who keep them clear, even though their work keeps our city safe from floods, pests, and disease. Too often, these essential jobs are stigmatised, seen as “less meaningful” or “less dignified.”

The Breakfast Show invites Shaik Nifael, Founder, Jetters Incz to share how he built a company in one of Singapore’s least glamorous industries and turned it into a purpose-driven business recognised as a Companies of Good.