Most adults in Singapore take supplements, but few can explain what’s actually inside their daily capsules. With confusing labels, vague marketing, and little transparency around sourcing, the wellness aisle has become one of the most opaque corners of consumer health.

In this episode, the Breakfast Show speaks to Joyce Tan, founder of Needful, about why the supplement category needed rethinking, how she built a brand grounded in radical transparency, and what her journey reveals about consumer trust, product design, and building a business with integrity in a crowded market.

Most adults in Singapore take supplements, but few can explain what&rsquo;s actually inside their daily capsules. With confusing labels, vague marketing, and little transparency around sourcing, the wellness aisle has become one of the most opaque corners of consumer health.
In this episode, the Breakfast Show speaks to Joyce Tan, founder of Needful, about why the supplement category needed rethinking, how she built a brand grounded in radical transparency, and what her journey reveals about consumer trust, product design, and building a business with integrity in a crowded market.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.