Creativity, immersive experiences and the digital economy ruled the chatter at the recent Adobe Summit 2022 digital experience conference. This comes as the company unveiled new products and enhancements to existing products under its Adobe Experience Cloud and other suites at the event. Simon Dale, Managing Director of Southeast Asia & Korea, Adobe shares what brands can do to manage the weight of consumer expectations along with their trust when it comes to data use, while accelerating their digital transformation strategy.