In this episode of Be In Front, a special series in partnership with KPMG in Singapore, we explore why Reputation is one of the most valuable assets any business can hold.

Lee Sze Yeng, Managing Partner of KPMG in Singapore, shares her insights from over 30 years of advising some of Singapore’s largest companies and multinationals. From guiding businesses through growth, succession, and reinvention, to helping clients navigate the challenges of AI, ESG, and shifting workforce expectations — she explains how reputation is earned, protected, and sustained.