How much do you know about third party cookies? 

Well, they are small pieces of data stored on a user's device by a website other than the one they are currently visiting, used primarily for tracking and advertising purposes.

As Google phases out third-party cookies, the digital advertising landscape is undergoing a significant transformation.

With heightened attention to data privacy from both consumers and regulators, marketers must adapt quickly to maintain their effectiveness.

We speak with an industry expert who’s spearheading her company’s strategy in this new era, to discuss the implications of this shift, the tools and strategies necessary for success and the future of digital marketing and the steps needed to thrive without third-party cookies.

Here's the conversation with Nola Solomon, Senior Vice President, Global Go-to-Market Strategy and Commercialization, Criteo.

Presented by Ryan Huang 

This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)

She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.

Do contact her for topics: C-Suite, SME, Startups, Healthtech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.