Philanthropy in Asia is entering a new chapter — one where business, culture, and purpose converge to create lasting impact. As the Business and Philanthropy Forum 2025 returns to Singapore, this year’s edition introduces the “Celebrities for Good” theme and a new partnership with Weibo, marking a shift toward cross-sector and cross-cultural collaboration.

John Zheng, Founder and CEO of Alliance for Good, joins us to discuss how the forum is reframing the role of wealth in addressing shared challenges, the growing influence of cultural figures in driving social change, and what the future of impact investing in Asia might look like