Pantone has spoken; and 2026’s Colour of the Year is officially... white. "Cloud Dancer" is here to wash over everything; but is it even a colour?! We break down why Pantone hit reset, what the internet really thinks, whether Pantone is losing its sparkle, and what this all means for brands, trends, and your shopping cart next year.

Presented by Audrey Siek and Ryan Huang

Produced by Audrey Siek

Edited by Trisha Yeong

Photo and music credit: Pixabay & its talented community of contributors