Ever bought something on impulse and later thought, “Wait… did I REALLY need that?” You’re not alone. Brands have mastered the art of sneaking into our brains and making us buy things—without us even realising it.

It’s called neuromarketing—a powerful blend of psychology and neuroscience that influences how we react to ads, pricing, and packaging. 

In this Breakfast Bites, we break down the marketing mind tricks that get us every time—and how you can spot them before they empty your wallet. 

 

Presented by Audrey Siek, Ryan Huang & Emaad Akhtar

Produced and edited by Audrey Siek

Photo & Music credit: Pixabay & its talented community of contributors

Ever bought something on impulse and later thought, &ldquo;Wait&hellip; did I REALLY need that?&rdquo; You&rsquo;re not alone. Brands have mastered the art of sneaking into our brains and making us buy things&mdash;without us even realising it.
It&rsquo;s called neuromarketing&mdash;a powerful blend of psychology and neuroscience that influences how we react to ads, pricing, and packaging.&nbsp;
In this Breakfast Bites, we break down the&nbsp;marketing mind tricks that get us every time&mdash;and how you can spot them before they empty your wallet.&nbsp;
&nbsp;
Presented by Audrey Siek, Ryan Huang &amp; Emaad Akhtar
Produced and edited by Audrey Siek
Photo &amp; Music credit: Pixabay &amp; its talented community of contributors

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.