Ever bought something on impulse and later thought, “Wait… did I REALLY need that?” You’re not alone. Brands have mastered the art of sneaking into our brains and making us buy things—without us even realising it.

It’s called neuromarketing—a powerful blend of psychology and neuroscience that influences how we react to ads, pricing, and packaging. 

In this Breakfast Bites, we break down the marketing mind tricks that get us every time—and how you can spot them before they empty your wallet. 

Presented by Audrey Siek, Ryan Huang & Emaad Akhtar

Produced and edited by Audrey Siek

Photo & Music credit: Pixabay & its talented community of contributors