In a market where staying relevant means constantly evolving, Vaseline realises the need to rebrand in an already competitive skincare space.

Having exhausted all methods of their iconic brand, they were in need of fresh ideas.

To achieve this, it has partnered with a brand innovation consultancy, leveraging their unique approach to scale their business.

What is this approach and how effective is it?

We explore how this strategic partnership is set to reshape the future of one of the world’s most iconic skincare brands with Mário Braz de Matos, Co-founder and Managing Partner, Flying Fish Lab &Richard Kohler, former Global Marketing Director for skincare at Vaseline and currently Founder of brand consultancy, The Better Alternative.



Presented by Emaad Akhtar

This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)

She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.

Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.

In a market where staying relevant means constantly evolving, Vaseline realises the need to rebrand in an already competitive skincare space.
Having exhausted all methods of their iconic brand, they were in need of fresh ideas.
To achieve this, it has partnered with a brand innovation consultancy, leveraging their unique approach to scale their business.
What is this approach and how effective is it?
We explore how this strategic partnership is set to reshape the future of one of the world’s most iconic skincare brands with Mário Braz de Matos, Co-founder and Managing Partner, Flying Fish Lab &amp; Richard Kohler, former Global Marketing Director for skincare at Vaseline and currently Founder of brand consultancy, The Better Alternative.
 
Presented by Emaad Akhtar
This podcast is produced and edited by Anthea Ng (<a href="mailto:nganthea@sph.com.sg">nganthea@sph.com.sg</a>)
She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.
Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.

From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.