First impressions count. 

And with research showing that a first impression is formed in just 7 seconds, it becomes necessary for businesses to 'wow' prospects or investors right off the mark.

In this episode of Biz-How-To, Lim Ee Ling, Executive Director, Market Launch, 500 Global offers tips on how to craft a killer elevator pitch to impress investors within seconds.

Presented by Audrey Siek

This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)

She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show.

Do contact her for topics: C-Suite, SME, Startups, Healthtech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.