In today’s fast-paced and competitive business landscape, brands are constantly striving to differentiate themselves and connect with their audiences.

Earning recognition as a Superbrand - an award given to brands that are considered to be the best in their category - can significantly boost a company’s credibility, but the process isn’t easy.

For businesses aiming to be recognized for their brand excellence, understanding the steps and criteria involved is crucial.

How can they leverage Superbrand status to build trust and gain a competitive edge in an ever-changing market?

We speak with Mark Pointer, CEO, Superbrands to find out more.

 

In today&rsquo;s fast-paced and competitive business landscape, brands are constantly striving to differentiate themselves and connect with their audiences.
Earning recognition as a Superbrand - an award given to brands that are considered to be the best in their category - can significantly boost a company&rsquo;s credibility, but the process isn&rsquo;t easy.
For businesses aiming to be recognized for their brand excellence, understanding the steps and criteria involved is crucial.
How can they leverage Superbrand status to build trust and gain a competitive edge in an ever-changing market?
We speak with Mark Pointer, CEO, Superbrands to find out more.
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From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

Start your day with the stories shaping Singapore — and your place in it.

Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what’s happening — and what’s worth your attention.

And it’s not just talk — it’s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let’s Talk, Singapore keeps you informed, connected, and ready for the day ahead.

Start your day with the stories shaping Singapore &mdash; and your place in it.
Join Neil Humphreys and Audrey Siek as they cover the biggest headlines, trending topics, and everyday conversations, unpacked through fresh perspectives, expert insights, and engaging discussion. From current affairs and social issues to lifestyle trends and community voices, each segment offers a different lens on what&rsquo;s happening &mdash; and what&rsquo;s worth your attention.
And it&rsquo;s not just talk &mdash; it&rsquo;s your voice. Through polls, messages, and live call-ins, listeners are part of the conversation, sharing their views and shaping the discussion in real time. With a mix of clarity, curiosity, and personality, Let&rsquo;s Talk, Singapore keeps you informed, connected, and ready for the day ahead.