We’re in a world where AI is transforming our lives in multiple ways - including how we reach customers and appeal to new markets, while also heavily influencing the products being developed.

One great example comes from JustLogin — a homegrown HR management software company that has taken a bold step by rolling out an AI-powered chatbot for its clients, and is using new tools to market this chatbot.

Hariz Maloy, Head of Marketing, JustLogin talks about the power of AI in both marketing and in HR technology.

Produced, edited and presented by Audrey Siek